Dare to be different
DARE TO MAKE A DIFFERENCE!
Established in 2013, Preppy Trendy was born after the founder, Marie Caroline Shulman, had an epiphany while standing on a subway platform in New York City, NY. As she was waiting for her train, she noticed a woman standing near her dressed so effortlessly. Marie was floored by her presence. This stylish stranger was wearing a classic white button up shirt; collar up, a sleek pair of jeans with a pair of nude flats, a tribal choker, and chunky brass statement cuff. And that’s when the preppy trendy philosophy clicked! Like many women already own (but may not know it yet), one must have an essential outfit in their closet that can be worn in any occasion and represents the wearer in the truest form, yet interpreted with a unique twist. And so, in essence, this is what Preppy Trendy is all about…
In 2013 after I quit my job that was becoming more and more mentally unhealthy I faced the dilemma of either finding a new job or building my own business. I was so fed up with the corporate structure or having a boss in general that I chose the latter not knowing what it entailed. To be honest, I wasn’t thinking clearly. I quit my job without any savings, no plan and barely enough money to keep me afloat. All I knew is that I wanted my peace of mind.
All my life I have been a risk taker. I thrive in an environment where others would probably sink, I am a resilient soul. Not that it’s an entirely good trait. Anyway, I founded Preppy Trendy with 300 dollars and a dream. I had absolutely no idea of what I was doing. I knew nothing about marketing, lol I still don’t know a whole lot. I didn’t even know where to start. I took my 300 dollars and bought a lot of merchandise that I later ended up sending to Haiti as a donation because I couldn’t sell any of it, because I didn’t know how. I am an extremely good saleswoman but I sucked at finding my niche back then. See, it took me years of failure and a lot of tears to make PT the sustainable company that it is today.
That same year, I gave up and went and found myself a new job; the bills weren’t going to pay themselves and PT was put on a hiatus for about a year.
Advice: never quit a job without a plan!During that year break I learnt how to bring PT back in theory while I was still working. I was clear on not being cut to work for anyone who wasn’t me. If you don’t believe in a cause, a dream or a system, it is hard to associate, understand and give your best to that body of work. It is quasi impossible or even if you do and push past it, you’ll end up so sick mentally and physically. Well, from that new job in 2015 I had a nervous breakdown among other physical health complications. I again lost that job in 2017 and this is where I told myself that being an employee was over for me. It was time for me to work full time on Preppy Trendy.
After all, my password for a while was Ishallovercome until I got hacked one day and became the biggest joke at one point on the internet. From this point, I guess vulnerability was a complete no no for me.Yes, I was cyber bullied and I still am. Yet, here I am, spilling my beans to you all and being vulnerable one last time.This is the story behind Preppy Trendy, this is my story and this is my why.